NOW IN OUR THIRTY-FIFTH YEAR
...because the currents you choose to play
had better be bulletproof!
The "Top 5" from our weekly TOP 15, in the issue sent to subscribers on January 6, 2018 (Volume 35, Number 1):
1. EVERYONE SINGS -- Alan Morgan (Drifting Spirit)
2. PERFECT -- Ed Sheeran with Beyonce (Atlantic)
3. OPEN DOOR -- Corbette Jackson (Channel Greatness)
4. DANCING THROUGH THE WRECKAGE -- Pat Benatar (WeAreHear)
5. LOVE SO SOFT -- Kelly Clarkson (Atlantic)
In our first music test of 2018, three new pop songs were tested this week, but none of them reached our "Recommended" scoring level.
We also re-tested nine songs which had previously been tested -- and one of those moved up to our baseline "Recommended for your Mainstream AC Playlist" scoring level: TOO MUCH TO ASK by Niall Horan -- the CLEAN VERSION ONLY! -- on Capitol.
Also, we tested PERFECT by Ed Sheeran -- this time, the new duet version with Beyonce, also on Atlantic. PERFECT was "Recommended" in our testing as a solo performance already, and was in our "Top 5" -- but the new duet tested just as strong and, in a side-by-side comparison, had the edge with the Mainstream AC core female listeners, so we are recommending a switch now to that version.
We DO include full identification (including label info) for ALL songs tested and re-tested, and all the songs included in our latest weekly "recommended playlist", plus their precise scoring levels, in EVERY issue of the Music Research Letter received by our PAID SUBSCRIBERS! Maybe you should join us, as a trial subscriber for 12 weeks, and see for yourself how useful this information is in your programming? Use the second "PayPal" button below, to make it easy, if you like! Or mail a check to the address at the bottom of the page. Website visitors in radio, or the record business, who would like to receive an MP3 of a particular "recommended" song, should e-mail their request -- using their professional e-mail address -- to email@example.com. We will reply to that address with the file, which will require at least 10 MB capacity per e-mail. Note that this service is strictly limited to those who professionally qualify for "record service" from record companies.
This page is updated weekly, seven days after the data reported here (plus a LOT more) is sent to subscribers.
Note: This is just a very brief highlight of what subscribers receive every week in our newsletter. The newsletter includes detailed information on all releases tested each week, including every cut on selected albums as applicable, with specific scores on every selection tested that week, what songs we've re-tested and what the prior and current scores are, what the rest of our weekly "Top 15" songs are (ranked in order), as well as what songs we've tested which have not tested well despite good chartings in the trades...and each issue provides all that information one week before these highlights appear on our website! Those who pay for our service receive all of that each week. Feel free to e-mail us if you need some specific information on songs we mention on this page. If you do find our research potentially valuable, we hope you will try a subscription. Since we don't sell ads, subscriptions are what pay for the research we've been doing since 1980, and publishing every week since 1984!
We offer timely comments on matters of significance to programmers each week, and these are usually made available the following week on the "Commentary" page of this website. Eric was weekly "P.D. Notebook" columnist in San Francisco's The Gavin Report for eighteen years; his comments here are in the same vein. Also, check past commentaries of potential value to you, archived here!
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Because you're working to build an audience for your FM or AM Adult Contemporary station, or for an AC station of any stripe--from hot to soft (although our results do not apply to unrelated formats which simply misuse the Adult Contemporary name, such as "Modern AC", which is really "modern rock" in disguise), our weekly newsletter -- The Adult Contemporary Music Research Letter is your only true source of A/C music information provides you with the facts you need to make good decisions.
Need suggestions about how to successfully apply our test data, playlist recommendations, and suggested rotations, to your exact situation? Let us help. Many Program and Music Directors like you have benefited from this valuable service at no additional charge. You get this additional free service because we want all our clients to be outrageously successful.
It's easy to be "too hip for the room", and the A/C trade charts constantly are guilty of that. Why? Because many A/C radio programmers are "too hip for their listeners", and play what THEY like! And the trade charts are based only on what's played -- not what listeners actually are shown to like. Don't fall into that trap.
Instead, think of it! Each week, you will be provided with the critical information that helps you get into your listeners' heads--and play the music they want to hear: You'll increase listening spans and reduce tune-out. This unique source of "musical intelligence gathering" even helps you reach specific market-share goals.
Eric Norberg, Editor and Publisher of the Music Research Letter, says...
"At $355 (U.S.) per year for 48 issues, this is the cheapest music research you can buy...and, coincidentally, the most accurate.
"That works out to about seven dollars a week for authentic audience research, specifically reflecting the tastes and preferences of the mainstream, mass-appeal Adult Contemporary female target listener.
"At last--CURRENTS for A/C music radio that BUILD audience and lengthen listening spans.
"The secret is avoiding the charted tunes that don't actually appeal, and finding and playing the tracks--on the charts or not--which DO appeal to the core, mainstream, female listener!"
Each January we publish our annual "recurrent/oldies" list for the previous year. If you'd like a complimentary copy of the the list for year 2017, e-mail us, call us, or write us, and give us the address (mailing or e-mail) to which we should send it to you! We'll also send you a copy of the current weekly issue, which recommends CURRENTS which will build audience loyalty among AC core female listeners, rather than drive them away, which the majority of the "trade charted" AC songs seem all too often to do. (That's because listener preferences are not part of their research -- the trade charts are based on station airplay and promotional efforts -- and the charts themselves!) -- whereas our research is ENTIRELY based exclusively on what your core female listener actually likes! (And she DOES like current music. Buys it too, if she likes it.)
If you enter a new subscription on this site, using the PayPal tools below, we will start your subscription by sending you the complete issue in which that annual list most recently appeared, plus several recent issues at no charge to "get you up to speed". Your subscription will BEGIN with the NEXT issue mailed.ADULT CONTEMPORARY MUSIC RESEARCH LETTER
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(Note to record companies, artists, producers: Singles and marked tracks can be submitted to us at our address, above -- or, as high-quality stereo MP3's they may be sent to our e-mail address; no more than two per e-mail please. There is no charge for the testing process.)
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