NOW IN OUR THIRTY-FOURTH YEAR
...because the currents you choose to play
had better be bulletproof!
The "Top 5" from our weekly TOP 15, in the issue sent to subscribers on December 2, 2017 (Volume 34, Number 46):
1. WHAT ABOUT US -- Pink ["clean version"] (RCA)
2. OPEN DOOR -- Corbette Jackson (Channel Greatness)
3. EVERYONE SINGS -- Alan Morgan (Drifting Spirit)
4. WILDFLOWERS -- Miley Cyrus w/Billy Ray Cyrus [Tonight Show, live]
5. PERFECT -- Ed Sheeran (Atlantic)
In our forty-eighth music test of 2017, two new pop songs were tested this week, and one of them reached our "Recommended" scoring level -- with a very strong cautionary note: BEAUTIFUL TRAUMA by Pink on RCA must ONLY be played on the radio in the "clean version"; the song chronicles a very disturbed relationship, and the "explicit" version is so explicit that the lyric could draw an FCC "indecency" sanction if played before 10 pm. Furthermore, the AC core female audience is composed of many parents of small children, and there is a danger in playing even the clean version that she could go online and buy the album version, which -- if she becomes aware of all of the lyric -- could curl her hair, and certainly would not be something she'd want her kids to hear, or sing along to! (And guess what radio station would get the blame for having introduced her to such a song that she bought as a result of having heard it on the radio...)
We also tested three new Christmas-themed tracks -- but none of them reached our "Recommended" scoring level for Mainstream AC Radio playlists.
We also re-tested six songs which had previously been tested -- and one of those moved up to our baseline "Recommended for your Mainstream AC Playlist" scoring level this week: GIANTS, by a Canadian young lady who has had her name legally changed to "Lights". It's on Warner Brothers.
We DO include full identification (including label info) for ALL songs tested and re-tested, and all the songs included in our latest weekly "recommended playlist", plus their precise scoring levels, in EVERY issue of the Music Research Letter received by our PAID SUBSCRIBERS! Maybe you should join us, as a trial subscriber for 12 weeks, and see for yourself how useful this information is in your programming? Use the second "PayPal" button below, to make it easy, if you like! Or mail a check to the address at the bottom of the page. Website visitors in radio, or the record business, who would like to receive an MP3 of a particular "recommended" song, should e-mail their request -- using their professional e-mail address -- to firstname.lastname@example.org. We will reply to that address with the file, which will require at least 10 MB capacity per e-mail. Note that this service is strictly limited to those who professionally qualify for "record service" from record companies.
|This page is updated weekly, seven days after the data reported here (plus a LOT more) is sent to subscribers.
Note: This is just a very brief highlight of what subscribers receive every week in our newsletter. The newsletter includes detailed information on all releases tested each week, including every cut on selected albums as applicable, with specific scores on every selection tested that week, what songs we've re-tested and what the prior and current scores are, what the rest of our weekly "Top 15" songs are (ranked in order), as well as what songs we've tested which have not tested well despite good chartings in the trades...and each issue provides all that information one week before these highlights appear on our website! Those who pay for our service receive all of that each week. Feel free to e-mail us if you need some specific information on songs we mention on this page. If you do find our research potentially valuable, we hope you will try a subscription. Since we don't sell ads, subscriptions are what pay for the research we've been doing since 1980, and publishing every week since 1984!
We offer timely comments on matters of significance to programmers each week, and these are usually made available the same week on the "Commentary" page of this website. Eric was weekly "P.D. Notebook" columnist in San Francisco's The Gavin Report for eighteen years; his comments here are in the same vein. Also, check past commentaries of potential value to you, archived here!
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"At last--CURRENTS for A/C music radio that BUILD audience and lengthen listening spans.
"The secret is avoiding the charted tunes that don't actually appeal, and finding and playing the tracks--on the charts or not--which DO appeal to the core, mainstream, female listener!"
Each January we publish our annual "recurrent/oldies" list for the previous year. If you'd like a complimentary copy of the the list for year 2016, e-mail us, call us, or write us, and give us the address (mailing or e-mail) to which we should send it to you! We'll also send you a copy of the current weekly issue, which recommends CURRENTS which will build audience loyalty among AC core female listeners, rather than drive them away, which the majority of the "trade charted" AC songs seem all too often to do. (That's because listener preferences are not part of their research -- the trade charts are based on station airplay and promotional efforts -- and the charts themselves!) -- whereas our research is ENTIRELY based exclusively on what your core female listener actually likes! (And she DOES like current music. Buys it too, if she likes it.)
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